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HE ASKED FOR A LOGO.
I SAW A BRAND.
A family. A boat. A bigger story.
WHEN A LOGO BECOMES PART OF THE JOURNEY.
Daniel came to me with a boat, a new name and a longtime dream: take his family aboard and see where the world leads them.
The original ask was simple. Create a logo for INUA.
But this was never really about a logo. It was about creating an identity for the adventure itself, something that could live on the boat, travel through social media, photography and film, and become part of the story the family was creating together.
The identity grew from a mark into a visual language built around family, exploration and life on the water.
What started on the page eventually left the dock.
One spirit. One journey.
FROM IDEA TO OPEN WATER
1. CREATE
The INUA identity takes shape through logo development, colour, typography and a visual language built for the journey.
2. LAUNCH
The brand leaves the page and takes to the water, becoming part of the boat and the adventure itself.
3. LIVE
One identity travelling with Daniel, his family and the story they’re creating together.
EXPLORE THE FULL COLLECTION
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