LOCAL HELP.
WITHOUT THE
HEROICS.
Find trusted local businesses for the jobs that keep life moving, from plumbing and electrical to cleaning,landscaping and more..
WHEN A LOCAL IDEA BECOMES A REAL PLATFORM.
1Location started with a simple idea: make it easier for people to find trusted local businesses without searching all over the place.
My role was to take that idea and give it a personality. I developed the brand direction, visual identity, messaging and the 1Location superhero, creating a recognizable character that could become the face of the platform.
From there, the thinking expanded into the digital experience itself: how people would search, compare businesses, view profiles and ultimately connect with the right local pro. The brand needed to feel simple, approachable and useful at every step.
The result is a visual system designed to work everywhere, from the website and mobile experience to social media and marketing.
One search. One location. The right local pro.
FROM IDEA TO LOCAL IMPACT
1. CREATE
The INUA identity takes shape through logo development, colour, typography and a visual language built for the journey.
2. LAUNCH
The brand leaves the page and takes to the water, becoming part of the boat and the adventure itself.
2. LAUNCH
The brand leaves the page and takes to the water, becoming part of the boat and the adventure itself.
EXPLORE THE FULL COLLECTION
