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ERIC
WAUGH
I'VE NEVER BEEN VERY GOOD
AT STAYING IN ONE LANE.
Artist. Creative director. Designer. Builder.
I follow good ideas wherever they lead.
...

THE SHORT VERSION
I SEE ONE THING.
MY MIND SEES A HUNDRED DIRECTIONS.
EACH ONE STARTING WITH:
WHAT IF?
One thought sparks another. A colour becomes a story. A sketch becomes a brand. An idea becomes a product, a space or an experience. I follow it wherever it wants to go.
...
THE MEDIUM CHANGES.
THE THINKING DOESN'T
WHAT'S UNDER THE HOOD?
...
RUNNING
ON ALL
CYLINDERS.
Strategy. Creative. Content. Experiences. Different disciplines. One engine.
Explore what drives the work.
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