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THE SOFTWARE
WAS COOL.
SO I GAVE IT
A COOL GUY.
Student lifecycle management software that schools love.
Now with personality.
WHEN SOFTWARE GETS A PERSONALITY.
CampusLogin already had the technology. The opportunity was to give the brand a stronger voice, a clearer message and a personality people would remember.
While talking with the owner about the platform, one idea kept coming up: the software was actually pretty cool. That simple observation became the creative hook. Enter the Cool Guy.
From there, I developed the branding, campaign messaging and visual direction around him, turning the idea into a recognizable personality that could carry across brochures, business cards, branded materials and the trade show environment.
The booth brought everything together. Bold CampusLogin purple, simplified messaging and the Cool Guy created a visual system designed to stand out in a crowded room and make the technology feel more approachable.
Same software. A whole lot more personality.
THE IDEA BEHIND THE EXPERIENCE
1. CONCEPT
Brand strategy, creative direction and campaign assets developed to bring the CampusLogin brand to life.
2. BUILD
Branded materials, trade show booth and campaign messaging designed to make an impact in the real world.
3. CONNECT
Bringing the brand to life at industry events, creating meaningful connections with students, educators and partners.
EXPLORE THE FULL COLLECTION
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