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GOOD STUFF.
RIGHT AROUND
THE CORNER.
Taking a tired neighborhood
store and turning it into a
brand people want in
their neighborhood.
Taking a tired neighborhood store and turning it into a brand people want in their neighborhood.
FROM CORNER STORE TO CORNY’S
Corny’s started with a simple question: how much could I change without changing everything?
The building already had good bones. It didn’t need a massive renovation or a massive budget. It needed an identity. By rethinking the colour, lighting, signage, materials and customer experience, an ordinary neighborhood store could become somewhere people actually wanted to stop.
Then came Corny. Not just a mascot, but the face and personality of the place. Friendly, familiar and a little larger than life, he gave the brand something people could recognize, remember and have fun with.
From the storefront and interior to packaging, merchandise and social content, every piece grew from the same idea.
Sometimes you don’t need to tear everything down.
You just need to see what it could be.
ONE CHARACTER. A WHOLE WORLD.
1. BEFORE
An ordinary neighborhood corner store with good bones, but no real identity.
2. THE EXPERIENCE
A warmer, smarter store built around community, convenience and personality..
3. THE BRAND IN THE WILD
Corny moves beyond the sign and into the things customers actually carry, see and remember.
EXPLORE THE FULL COLLECTION
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